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Wednesday, January 18, 2012

The marketing campaign: your comments

Author Mark Fisher in front of the Fringe shop

Sell, sell, sell

YOU MAY be experienced at selling shows elsewhere, but once you get to Edinburgh in August, you realise the rulebook has been thrown away. This chapter of The Edinburgh Fringe Survival Guide deals with the various techniques you can use to let people know about your show, remembering you're up against phenomenal competition.

We talk about the audience, about images, about word of mouth and that old Fringe favourite, flyering.

Sharing their experiences from the Fringe frontline are experts including Charlie Wood of the Underbelly, publicists Liz Smith, Claire Walker and Fraser Smith, producer Chris Grady, Forest Fringe's Andy Field, comedian Nick Doody, producer James Seabright and magician Paul Daniels. We also meet Fringe performers working the crowds on the Royal Mile. 

If you have comments about this chapter of The Edinburgh Fringe Survival Guide, please add them below.

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About Me

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Follow me on Twitter @MarkFFisher, @WriteAboutTheat and @LimelightXTC I am a freelance journalist and critic specialising in theatre and the arts. Publications I write for include the Guardian and the Scotsman. I am the author of The Edinburgh Fringe Survival Guide: how to make your show a success and How to Write About Theatre: A Manual for Critics, Students and Bloggers. I am also editor of The XTC Bumper Book of Fun for Boys and Girls: A Limelight Anthology and What Do You Call That Noise? An XTC Discovery Book. From 2000-2003, I was the editor of The List magazine, Glasgow and Edinburgh's arts and events guide.