EdinburghFringefrontcover1

ABOUT THE BOOK

Introduction

News: Fringe 2012

Fringe 2012 on Twitter

Author: Mark Fisher

Blog

Press area

Press coverage

Contact

Site map

CHAPTERS

The city and its festivals

The Fringe Office

The timing

The motivation

The show

The venue

The accommodation

The law

The marketing campaign

The media campaign

The awards

The show must go on

The next step

The money

The interviewees

mark@theatreSCOTLAND.com

Friday, January 6, 2012

The campaign begins

Ha, my evil masterplan works. Scotsman/Scotland on Sunday reporter Brian Ferguson spotted my recent twitter activity and called me up for an interview this morning. He liked the idea of me not only writing a book about the Edinburgh Fringe but also doing a show on the Edinburgh Fringe. I guess that's me committed to doing a show then.

I was working not far from the Scotsman offices, so was able to get down there at lunchtime for a spontaneous interview. It's a little earlier than I expected to get coverage, but the book is available for order from Amazon here: The Edinburgh Fringe Survival Guide so it'll all be healthy publicity.

That reminds me: I need to set up a press page on my website, both for journalists to have a press contact and for readers to check out the press coverage.

It was odd being on the other side of the interview table from where I'm used to sitting. Normally I do 10 per cent of the talking and 90 per cent of the listening; this time it was the opposite way round. 

I hope I gave Brian what he was looking for. It brought home to me that interviewees have to be focused and have to work hard to provide interesting and relevant material for the journalist to use. People I interview are always so good at it, I tend to take it for granted, but there's a skill involved.

I guess the more I talk about it, the better I'll get at focusing on the key stories and summing up the things that distinguish the book from all the others.

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I am an Edinburgh-based freelance journalist and critic specialising in theatre and the arts. My feature writing covers celebrity interviews, human interest stories, restaurant reviews, travel articles and opinion pieces, as well as theatre, music and art reviews. Publications I write for include The Guardian, Scotland on Sunday, the Sunday Times, The Herald and The Scotsman. I am the author of The Edinburgh Fringe Survival Guide: how to make your show a success, published in February 2012. From 2000-2003, I was the editor of The List magazine, Glasgow and Edinburgh's arts and events guide. See my website for more information and comprehensive Scottish theatre links.

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