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ABOUT THE BOOK

Introduction

News: Fringe 2012

Fringe 2012 on Twitter

Author: Mark Fisher

Blog

Press area

Press coverage

Contact

Site map

CHAPTERS

The city and its festivals

The Fringe Office

The timing

The motivation

The show

The venue

The accommodation

The law

The marketing campaign

The media campaign

The awards

The show must go on

The next step

The money

The interviewees

mark@theatreSCOTLAND.com

Thursday, February 2, 2012

Mark Fisher on The Edinburgh Fringe Survival Guide (from The List)

Mark Fisher with a backdrop of Edinburgh Castle pic: Lotte Fisher
Published in The List
The theatre critic's new book delivers some essential advice to aspiring Fringe performers

 
1 Choosing a title takes ages
It's as straightforward as they come, yet The Edinburgh Fringe Survival Guide was a title born of months of discussion. The subtitle, How to Make Your Show a Success, was arrived at no quicker. My editor couldn't believe it.
2 The Edinburgh Fringe is the most exciting place on Earth
Actually, I knew this already, but the process of researching the book really brought it home. Not only were all the actors, comedians, directors, producers and publicists I spoke to passionate about the Fringe, but they reinforced the sense of it being unique. No festival on the planet has such a combination of scale, discovery, opportunity, unpredictability and exhilaration. That's why it's addictive.
3 You don't have to mortgage your house
No question the Fringe is costly and no question it's only the elite few TV-name comedians who make money, but I heard relatively few stories of financial ruin. Whether you treat it as an expensive holiday or a long-term investment in your career, you should be able to come up with a manageable budget. If you have a clear grasp of costs and a realistic projection of income - plus a bit of fund raising - you should be able to break even.
4 Flyering works
To you, it looks like a load of waste paper, but time and again, performers told me how much difference well-targeted face-to-face marketing made to their audience numbers.
5 Overdoing it the night before can do more than ruin your show
Among the book's horror stories is the time comedian Ed Byrne stayed up all night, nodded off at Edinburgh Airport and missed his flight to the Reading Festival.
The Edinburgh Fringe Survival Guide (Methuen) is published Thu 16 Feb.

© Mark Fisher, 2012

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About Me

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Follow me on Twitter at MarkFFisher, WriteAboutTheat and LimelightXTC I am a freelance journalist and critic specialising in theatre and the arts. Publications I write for include the Guardian and the Scotsman. I am the author of The Edinburgh Fringe Survival Guide: how to make your show a success and How to Write About Theatre: A Manual for Critics, Students and Bloggers. I am also editor of The XTC Bumper Book of Fun for Boys and Girls: A Limelight Anthology. From 2000-2003, I was the editor of The List magazine, Glasgow and Edinburgh's arts and events guide.

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