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ABOUT THE BOOK

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Author: Mark Fisher

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CHAPTERS

The city and its festivals

The Fringe Office

The timing

The motivation

The show

The venue

The accommodation

The law

The marketing campaign

The media campaign

The awards

The show must go on

The next step

The money

The interviewees

mark@theatreSCOTLAND.com

Sunday, February 12, 2012

Launch of The Edinburgh Fringe Survival Guide

A celebrated author, yesterday
AND we're off. A lovely launch yesterday at the Edinburgh International Conference Centre (aka Venue 150) where we sneaked in after the Fringe Society roadshow to declare The Edinburgh Fringe Survival Guide well and truly open. 

I was struck not just by the physical manifestation of so many books laid out on the table – all real – but also the people in the room who, whether they were quoted in the book or not (and many of them were), were a cross-section of the Fringe community.

Among the crowd were Tomek Borkowy, director of the New Town Theatre; Laura Mackenzie Stuart of Creative Scotland; Judith Doherty and Debroah Crew of Grid Iron; Keith Bruce, arts editor of the Herald; Joyce McMillan, theatre critic on the Scotsman; Kath Mainland and her team from the Fringe Office; Claire Wood from Edinburgh Graduate Theatre Group; Andrew Dixon, chief executive of Creative Scotland; Neil Cooper, theatre critic on the Herald; Thom Dibdin, theatre critic for the Stage; Trish McGuinness, arts publicist; Laura Cameron Lewis, producer and theatre-maker; Dani Rae, theatre producer; Mhari Hetherington, arts administrator; Dana MacLeod of the British Council; Shona Craven of onstagescotland.com; Malcolm Kennedy, in charge of public entertainment licensing at the City of Edinburgh Council; Sam Gough of the EICC; Trisha Emblem, former deputy administrator of the Fringe Society; Amy Taylor of TV Bomb and . . . well, you get the picture.

First, Anna Brewer, my editor from Methuen Drama, gave a very generous speech. She described how she'd come up with the idea of a book about how to do a show on the Edinburgh Festival Fringe and sent her proposal to an unknown theatre critic (me) to comment on. One of her questions was about who should write the book, whether it should be a Fringe insider, a collection of specialists or a single author. This she remembered, was my reply: "As a freelance journalist, I am biased. Not only do I think there should be a single author, but I think it should be me."

It did the trick.

In my speech, I described how my favourite section of the book was the index. This, I explained, was partly because, as the son of two librarians, I had a weird thing about alphabeticalisation. It was also because the juxtaposition of entries in the index summed up the endlessly fascinating, multifarious nature of the Fringe. 

To give an example, I asked the assembled group for a letter of the alphabet. Someone shouted out "P". I began reading from the book:
  • Palace of Holyroodhouse - the Edinburgh residence of the queen
  • Palin, Michael - a sometime Fringe performer
  • Paradise is Closing Down - a play by Pieter-Dirk Uys which was the first ever show brought to Edinburgh by William Burdett-Coutts, artistic director of Assembly
  • Parks, Brian - the New York playwright whose work was brought to Edinburgh by John Clancy
  • Parsons, Nicholas - BBC entertainer and regular visitor to the city
  • Passion Flower - a cabaret show by jazz singer Becc Sanderson
  • PBH Free Fringe - Peter Buckley Hill's innovative way of keeping costs down
  • Pearson, Debbie - co-director of the similarly innovative Forest Fringe 
  • Penelope - a play by Enda Walsh
The selection was chosen at random but, as I suspected, it gave a sense of the mix you find in every hour of the Edinburgh Fringe: highbrow and lowbrow, comic and serious, local and international, musical and dramatic, esoteric and mainstream, high-profile and underground.

My point, in a speech designed to thank people and say "it couldn't have happened without . . .", was that the book, like the Fringe itself, couldn't have happened without this amazing collision of disparate elements. That's one of the things that made it a joy to write and that, year after year, makes the Edinburgh Festival Fringe the most exciting place on the planet.

If you've had anything to do with it at all - thank you. 

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About Me

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Follow me on Twitter at MarkFFisher, WriteAboutTheat and LimelightXTC I am a freelance journalist and critic specialising in theatre and the arts. Publications I write for include the Guardian and the Scotsman. I am the author of The Edinburgh Fringe Survival Guide: how to make your show a success and How to Write About Theatre: A Manual for Critics, Students and Bloggers. I am also editor of The XTC Bumper Book of Fun for Boys and Girls: A Limelight Anthology. From 2000-2003, I was the editor of The List magazine, Glasgow and Edinburgh's arts and events guide.

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