EdinburghFringefrontcover1

ABOUT THE BOOK

Introduction

News: Fringe 2012

Fringe 2012 on Twitter

Author: Mark Fisher

Blog

Press area

Press coverage

Contact

Site map

CHAPTERS

The city and its festivals

The Fringe Office

The timing

The motivation

The show

The venue

The accommodation

The law

The marketing campaign

The media campaign

The awards

The show must go on

The next step

The money

The interviewees

mark@theatreSCOTLAND.com

Tuesday, November 15, 2011

Questions about marketing 1

THE marketing for The Edinburgh Fringe Survival Guide could have a big overlap with the marketing for The Edinburgh Fringe Survival Guide – Live.

Every person I try to persuade to come to the show is also someone I can try to persuade to buy the book. If they buy the book and don't come to the show, I'll probably be happier than if they see the show and don't buy the book.

Because of this overlap I need to talk to Methuen's marketing department about working together on flyers, adverts and sales. 


Forgive me being self-referential but this blog is also part of the marketing.


No comments:

Post a Comment

© Mark Fisher 2012. Powered by Blogger.

About Me

My photo
Follow me on Twitter at MarkFFisher, WriteAboutTheat and LimelightXTC I am a freelance journalist and critic specialising in theatre and the arts. Publications I write for include the Guardian and the Scotsman. I am the author of The Edinburgh Fringe Survival Guide: how to make your show a success and How to Write About Theatre: A Manual for Critics, Students and Bloggers. I am also editor of The XTC Bumper Book of Fun for Boys and Girls: A Limelight Anthology. From 2000-2003, I was the editor of The List magazine, Glasgow and Edinburgh's arts and events guide.

Followers